14 Jan How to choose your digital marketing agency?
Are you in charge of marketing your business and have new projects coming up? Are you looking for a digital marketing agency to achieve new goals?
This article will help you choose your future provider partner, and finally propel your digital marketing strategy for good.
Today, the vast majority of companies have understood the value of digital marketing to boost their results. The necessary skills and the time to allocate lead some to call on an external service provider, a digital Marketing agency.
In order to find the ideal partner, the one who will lead your projects to success, we offer you a few of criteria that will help you make your choice and achieve your goals.
1- Precisely define your needs and objectives
Before you rush off in search of the perfect digital marketing agency like Shout Digital, it is essential to define precisely what your needs are. In other words, it’s about figuring out what your web agency can do for you. Would you like to:
increase your visibility on search engines and social networks?
to increase traffic to your website?
improve brand awareness?
to attract new customers? generate qualified leads?
increase sales volume?
These are all questions that will help you refine your request, set your final goals and determine with what type of digital marketing agency it is most relevant to partner. And yes, digital marketing is a vast subject that has multiple specialties.
2- Identify the type of agency suitable for your project
It may also be helpful to identify the type of agency that will meet your need.
agency specializing in a sector of activity, home equipment for example, or B2B
an outbound agency, which masters Google Ads, Facebook ads, and display campaigns,
an inbound marketing agency capable of building natural traffic on your site thanks to content
an SEO agency
an agency specializing in website creation
Once your needs are clearly identified, it’s time to write your specifications. This is a document to be produced with great care, since it is it that will allow the requested agencies to fully understand your problem and your sensitivities. Through the specifications, you must succeed in conveying all the elements that will make it possible to understand the company’s DNA and its strategic vision. Thus, agencies will be able to formulate a personalized digital marketing offer rather than a standardized one. Our advice for drafting the specifications: take your time to save more when selecting the best Digital Marketing Agency Australia!
3- Set the selection criteria
The second step is to set your selection criteria and their degree of influence.
Experience and skills
If this seems logical, remember that your choice of agency should be made largely on the basis of its experience and skills. These elements are essential if you want to be sure that you are engaging with the right partners! Regarding the experience, it is mainly a matter of finding out about the agency’s client references. Who has she worked for before? Are these companies operating in my industry? What missions have been entrusted to him?
For skills, do not hesitate to ask the agency to show you achievements that match your request, or examples of deliverables. Most of them also have a portfolio available on their website or customer testimonials: you are free to consult them! This will allow you to have a clear idea of what the agency is capable of achieving and to form your own opinion. On the other hand, make sure the agency is well qualified for the project you are presenting to them. For example, if you want to improve your SEO, make sure the agency team is made up of SEO experts.
This is an aspect that should not be overlooked since you will have to work and collaborate together. As such, ask to meet the teams and the project manager who will work specifically with you. This exchange will be an opportunity to speak concretely about your project to interested people and to know their state of mind. Now is also a good time to put a face to a name and thus build a relationship of trust.
Obviously, this criterion is a preponderant element in your decision making. Be careful, however, not to be coaxed by too tempting prices. Read the quote carefully to be sure it covers all of your requests. Take a good look at the different proposals and options available.
How many agencies should I contact?
Before making any contact and in order not to waste a significant amount of time, make a first selection. Select between 3 and 5 agencies maximum! Then send them your specifications and contact them to find out if this project interests them. If this is the case, make an appointment to discuss your issue.